Social Media Intern - Parks Project


Description:  Parks Project is seeking a social media intern to support and learn from the marketing team and help play a part in growing our social media following.  The ideal applicant will possess strong knowledge of the digital media landscape, including various social media sites. The successful candidate will be responsible for contributing to social media planning, monitoring and posting on social networks, engaging in online discussions, participating in online outreach and promotion, optimizing our social strategy and creating weekly engagement reports. Applicants with a marketing and/or design background are preferred. The ideal candidate will be creative, passionate about parklands, analytical, and have a demonstrated history of getting things done.

Key Responsibilities: 

  • Assist the eCommerce team to develop and execute social media campaigns, product launches, contests, and evergreen content categories (Trivia Tuesday, Park Champs, etc.)

  • Assist with content creation for the master content calendar on a weekly basis

  • Monitor analytics with marketing team to identify viable ideas

  • Regularly report insights gained from social media monitoring

  • Continuously observe social media groups, trends, tools, and applications

  • Stay on top of news and culturally relevant moments where new audiences can be engaged

  • Assist with identifying and sourcing user-generated content in line with Parks Project’s social media standards

  • Use photography and design skills to create engaging social media content

  • Provide photography, design, and administrative support to our marketing team

  • Assist in the growth of the Parks Project community and brand by interacting with users according to our brand voice and tone

  • Assist in responding to social media messages and inquiries in a timely manner as you learn about the brand

  • Identify key influencers and seed products

  • Assist with creating social media graphics

  • Assist with photo shoot planning and execution

Requirements: 

  • Working towards a bachelor’s Degree in Marketing, Design or related field

  • Excellent oral and written communication skills

  • In-depth working knowledge of Facebook, Twitter, Instagram, YouTube, Pinterest and Google+

  • Experience with social media analytics, including Google Analytics and Facebook Insights

  • Basic knowledge of Photoshop (graphic design experience a plus)

  • Passion for the outdoors a plus!